Wild: Dirty Talk

The Challenge

Given the context of a rapidly expanding (and increasingly competitive) market, Wild needed help getting the word out about its own brand and product.

The Solution

It’s easy for environmentally responsible deodorant to come across as worthy – so we took a completely different tack.

Introducing Torvald, a polar bear who accommodates his girlfriend’s kink for eco destruction but draws the line at plastic deodorants.

Absurd, wonderful, in a word – wild.

The Results

Our work for Wild is fresh to the market, so we’re still looking at our impact. Watch this space.





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We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.

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