Wild: Dirty Talk
Given the context of a rapidly expanding (and increasingly competitive) market, Wild needed help getting the word out about its own brand and product.
It’s easy for environmentally responsible deodorant to come across as worthy – so we took a completely different tack.
Introducing Torvald, a polar bear who accommodates his girlfriend’s kink for eco destruction but draws the line at plastic deodorants.
Absurd, wonderful, in a word – wild.
Our work for Wild is fresh to the market, so we’re still looking at our impact. Watch this space.