CRM

Customer expectations of how brands connect with them have risen significantly, and those who fail to offer an emotional connection will ultimately fall behind. Our unique blend of connected strategic, tech, data, mar-tech, media, and creative capabilities powers our clients’ relationships with customers, removing barriers and aligning to whatever customer challenge they may have.

We move customers

We live in a platform world and platforms are setting the bar for customer expectations. People expect brands to offer a seamless and connected experience. Deloitte have identified that customer centric companies are 60% more profitable. Therefore, customers move businesses. However, they are longer easily moved. Fragmented strategies, lack of emotional engagement, a product-first approach along with disconnected tech is leaving them wanting.

What we do

Customer strategy

We take a data-driven approach to understand both the near-term and lifetime value of segmented, addressable audiences, and develop individual level understanding, to make sure we engage them on their terms, not ours.

Loyalty and customer proposition development

We develop customer propositions that address core business issues and drive greater retention by improving the overall experience and creating stronger emotional bonds to the brand. These range from specific loyalty programmes to a red thread that guides and governs all customer communications and touchpoints.

Marketing automation and operations

We are highly experienced and skilled at implementing and configuring Marketing Automation systems for clients. This gives us an in-depth understanding of the potential power clients have within their organisation, and a clear view on how best to maximise this for both customer and business value – whether that’s operating a comprehensive CRM system in isolation, or combining it with DMPs and site personalisation tools to maximise relevance across the journey.

Data strategy and planning

We provide data strategy, data governance, data science, artificial intelligence and intelligent platform solutions and services, to help companies leverage data as a strategic advantage across the business. And to make sure we are talking to the right people at the right time to deliver business value.