Data

Data is only useful if it is intelligently applied against a genuine business need. We support the ongoing evolution of marketing and business transformation by developing data-driven products and solutions that that solve complex, consumer-centric challenges at scale.

A different way of solving problems

Our data team looks at problems in a unique way. We monitor client and groupe challenges while we look to develop solutions that scale. Through quick turn-around experimentation and prototyping, combined with a cross-functional team of data strategists, scientists, engineers and experience designers, we deliver intelligence quickly.

Experts in data

Our expertise within this landscape means we can guide brands through any type of transformation, making them more prepared to answer questions and make informed decisions.

Whether that’s developing an approach to understand consumer values, breaking down creative to its core elements in order to understand what drives impact or building a platform that benchmarks and tracks your sustainability efforts. We can do all this and more.

Access our Data capabilities

Epsilon

The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels.

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Epsilon

Epsilon allows marketers to bridge marketing and advertising technology, providing 1 View of their universe of potential buyers; 1 Vision for engaging each consumer; 1 Voice to harmonize engagement across paid, owned and earned channels.

The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement.

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