Digital Experience

Customers want experiences that meet their changing needs and expectations. These experiences need to be intuitive, anticipatory, relevant, and seamless. Fragmented organisational functions, silos, and change at ‘business as usual’ speed stand in the way. We effectively combine the forces of human and data insights to bridge the gap between marketing transformation and digital business transformation, for future readiness, today.

Connecting the brand and buying experience

We are helping orchestrate change by connecting the best of people and machines to predict more reasons to create and apply new digital capabilities. Connecting the brand and buying experience with a focus on the business end of marketing, using a unique design led decision process and experience activation across channels. Our team is delivering new service models, bespoke products, tools and training for Publicis Groupe agencies and clients through subject matter experts, accelerators and partnerships.

Products and Tools

Optimum

A suite of client facing capability modules harnessing smarter use of data, AI analytics and technology to drive measurement and optimisation across marketing activity to bring analysis to life.

ProgressPoint

ProgressPoint is a bold tool created to benchmark companies against the true sustainability progress they have made and need to make in order to drive change. It harnesses real time data to enable business to make and measure the sustainability initiatives to meet their Sustainable Development Goals in the race to Net Zero.

Visual Asset Analyser

The Visual Asset Analyser is a set of proprietary modules that leverage image recognition and machine learning to understand visual asset performance. Using this understanding across owned and paid channels, we can truly change the way we think about creating content.

Belief Stack

A Publicis proprietary audience insights tool developed with MSL that connects audience insight at scale, with deep human choice architecture. In short, it tells us what audiences believe – it quantifies the core values that make up the beliefs of individuals.

Bridge

A Publicis proprietary tool developed in partnership with MSL. It helps brands make decisions on how to plan and optimise their earned media campaigns, so they deliver against business objectives.

Baton

Baton streamlines agency workflows by integrating people, data, and reporting in one platform. It connects with other Groupe tech to provide end-to-end workflow and enables clients to brief agencies directly. Real-time status and performance reporting are accessible in one centralised location.

Digitas

Digitas. Get Future Ready.
We are Digitas, a full service digital agency.

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BBH

BBH believes in the power of difference to make a difference. We call this zagging. It’s how we commit to creativity to change the fortunes of brands and businesses.

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Publicis Pro

Publicis Pro finds the extraordinary in every organisation and tells those stories to the world.

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Digitas

Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready. We do this through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. All underpinned by a culture of experimentation, making things happen and driving results.

BBH

We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.

Publicis Pro

Publicis Pro is the B2B centre of excellence for Publicis Groupe, offering our clients global scale with specialist business marketing talent in regional hubs. Shown through our work with blue chip and fast growth clients like Smartsheet, Twilio, Sharp and Rolls Royce.

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