Connecting the brand and buying experience
We are helping orchestrate change by connecting the best of people and machines to predict more reasons to create and apply new digital capabilities. Connecting the brand and buying experience with a focus on the business end of marketing, using a unique design led decision process and experience activation across channels. Our team is delivering new service models, bespoke products, tools and training for Publicis Groupe agencies and clients through subject matter experts, accelerators and partnerships.
Products and Tools
A suite of client facing capability modules harnessing smarter use of data, AI analytics and technology to drive measurement and optimisation across marketing activity to bring analysis to life.
ProgressPoint is a bold tool created to benchmark companies against the true sustainability progress they have made and need to make in order to drive change. It harnesses real time data to enable business to make and measure the sustainability initiatives to meet their Sustainable Development Goals in the race to Net Zero.
Visual Asset Analyser
The Visual Asset Analyser is a set of proprietary modules that leverage image recognition and machine learning to understand visual asset performance. Using this understanding across owned and paid channels, we can truly change the way we think about creating content.
A Publicis proprietary audience insights tool developed with MSL that connects audience insight at scale, with deep human choice architecture. In short, it tells us what audiences believe – it quantifies the core values that make up the beliefs of individuals.
A Publicis proprietary tool developed in partnership with MSL. It helps brands make decisions on how to plan and optimise their earned media campaigns, so they deliver against business objectives.
Baton streamlines agency workflows by integrating people, data, and reporting in one platform. It connects with other Groupe tech to provide end-to-end workflow and enables clients to brief agencies directly. Real-time status and performance reporting are accessible in one centralised location.