Neos Networks: Rebrand And Launch
SSE Enterprise Telecoms was on a journey of transformation. In 2019 the announcement came they would be decoupling from SSE Group. As a long-standing partner, they sought Octopus Group out to undertake a brand strategy project to reassess their place in the UK telco market. It led to a need for a new brand, a new statement to the market, and a new way to position themselves as a business-focused provider of critical network connectivity services. Ultimately, this thinking resulted in Neos Networks.
Our rebrand process began after an extensive brand strategy project, involving creative workshops with various stakeholder groups, as well as sessions on naming and identity. We then moved into an iterative programme to bring the brand to life and create a suite of assets and media plan for the launch. At the same time, we started on a separate project for a new online home for Neos Networks, including user flows and a critical path, sitemaps, wireframes, and design, development, and build.
Neos Networks launched in spring 2021, as a wholly new telecommunications brand, built on the heritage of SSE Enterprise Telecoms. The external brand launch was supported by PR activity that resulted in extensive coverage in the telecoms and tech media, and social and video content. Internally, the brand was launched with video content about Neos Networks, along with a new manifesto, brand guidelines and collateral.