Tesco: Unstoppable Christmas
2021 wasn’t just impacted by new lockdowns and continued uncertainty around the Covid situation: people’s shopping behaviours were reverting to pre-Covid habits, which had the potential to impact Tesco negatively.
And as there was no longer one shared Covid experience, it was uniquely challenging to plan a Christmas campaign that would be both relevant and resonant to the nation.
We focused on the one thing that wouldn’t change: the nation’s defiant resolution to have a joyful Christmas, no matter what.
“This Christmas, Nothing’s Stopping Us” – a celebration of the nation’s joyful defiance and determination.
Across TV, radio, print, and social media we showed that whatever we’re faced with this Christmas, nothing will stop us from making the most of it.
- Christmas sales increased 2.7% in the UK & ROI, and gave Tesco its highest market share in four years
- Market leading improvements in brand perception of key drivers, quality and value
- Most talked-about Christmas ad with record-breaking levels of social conversation (vs. previous campaigns and competitors)
- Net Social Sentiment +23 points higher than 2020