Ribena: Chin Up
The Challenge
Young adults love Ribena, but they don’t drink it. This started to show in the numbers. Time to return Ribena to market-leading growth.
The Solution
We know young people ‘feel’ life’s little stumbles pretty deeply, and that they turn to surreal, dry humour to get through the trickier times.
We can’t solve their problems but we can give them a laugh.
So we leaned into this with a brand platform built around self-deprecation, surrealism, and camaraderie, with technicolour supercharging the purple and a youthful new illustration style.
Chin Up. Ribena helps us see the humour in life’s awkward little stumbles.
The Results
Our work for Ribena is fresh to the market, so we’re still looking at our impact. Watch this space.
CLIENT
Ribena
CAPABILITY
AGENCY
BBH Find out more
BBH
We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.
