Tesco Mobile: Supermarket Mobile
To help Tesco Mobile achieve ambitious growth targets, the brand needed to realise its potential as a credible tech brand with a big personality. We needed to celebrate the brands down-to-earth ‘supermarkety-ness’ to take on the slickly disingenuous world of mobile.
We launched Tesco Mobile’s integrated brand platform – ‘This is Supermarket Mobile’ – and executed it through the line with campaigns across TV, OOH, print, radio, and social.
The work featured supermarket iconography, tone and food puns galore, combined with high-end production values to shift our quality perceptions. Not to mention bringing a hero trolley to life.
So far, we’ve broken all of Tesco Mobile’s records for ad tracking and ad recall, and been ranked in the top 6.1% of ads for short-term growth and top 10% for long-term market share growth by System 1 (in the mobile industry).