Publicis Media: Retail

Welcome to Publicis Media’s one-stop-shop for retail content

Retail is facing multiple challenges. With margins growing tighter, the cost of living rising and mass disruption to supply chains all affecting consumer confidence.

However, 2024 is also an exciting time with the latest technology and data making shopping experiences more personalised and immersive for individual customers than ever before.

On this page you can find insights and case studies demonstrating our extensive experience helping brands grow in this sector.

We’ve also put together a new report, The Retail Media Revolution, examining retail media, a key battleground for brands looking to grow in this ever-changing retail environment.

Get the report here

Meet the Retailer

Our ‘Meet the Retailer’ workshops have proven invaluable for our teams, fostering a deeper understanding of the dynamic eCommerce landscape.

Steve Ricketts, Publicis Media Chief Commerce Officer, discusses our teams’ strategies for winning for our clients in both physical and digital retail spaces.

“The retail experience has evolved into something remarkably innovative and engaging.”

Lin-sze Teh, Head of Planning

Watch the video to find out more.

Representation in Beauty Advertising

Consumers often expect beauty brands to celebrate diversity in all forms, but how much do they actually value it? And how diverse is the beauty landscape perceived?

We surveyed 500 people to understand whether customers think beauty advertising is inclusive and the media channels they feel are most representative.

Did you know

Only 1 in 5 consumers feels like beauty ads reflect who they are
Nearly 1/3 of consumers will actively avoid beauty brands that don’t emphasise diversity and inclusion in their advertising
56% of people think beauty advertising is inclusive

Find out our key findings as well as potential opportunities in our new report.

Get the report here