Publicis Media: Representation in Beauty Advertising

Consumers often expect beauty brands to celebrate diversity in all forms, but how much do they actually value it? And how diverse is the beauty landscape perceived?

We surveyed 500 people to understand whether customers think beauty advertising is inclusive and the media channels they feel are most representative.

Did you know

  • Only 1 in 5 consumers feels like beauty ads reflect who they are
  • Nearly 1/3 of consumers will actively avoid beauty brands that don’t emphasise diversity and inclusion in their advertising
  • 56% of people think beauty advertising is inclusive

Find out our key findings as well as potential opportunities in our new report.

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