Deliveroo: Growth Through Data Driven Insights And Personalised Messages
The Challenge
Deliveroo needed to deliver incremental growth across all restaurant types and UK locations, however they were struggling to do this using their own teams or other agency partners. They sought out Epsilon to provide their partners with the tools and creative services to attract more customers. We were uniquely placed to harness Deliveroo’s in-house data to inform media-purchasing decisions and accurately measure bought-media ROI, disregarding sales that would have occurred regardless of media spend, for increased effectivity.
The Solution
We used this data to create personalised campaigns targeting individual customers. This was amplified through Epsilon’s PeopleCloud media platform to identify our audience, buy media and test customer communication. This enabled Deliveroo to measure incremental growth in a cost-effective manner and allowed them to direct more budget towards revenue-growing activity.
Impact
Overall, this delivered a 3x monthly spend increase, a 70% over incremental return target and a 78% Reach of customer base.
CLIENT
Deliveroo
CAPABILITY
AGENCY
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Epsilon
Epsilon allows marketers to bridge marketing and advertising technology, providing 1 View of their universe of potential buyers; 1 Vision for engaging each consumer; 1 Voice to harmonize engagement across paid, owned and earned channels.
The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement.
