Morrisons has brought back the much loved ‘Farmer Christmas’ from last year’s festive ad, this time giving him a speaking role in which he highlights some of the supermarket’s products.

This year sees the return of Farmer Christmas, the self-proclaimed ‘grower, provider and lover of fabulous festive food’. He takes us on a guided tour of the magical barn on North Pole Farm where said foods are made, with more than a helping hand from Morrisons colleagues. With a twinkle in his eye, and gravy on his roasties, the Farmer is a big personality with an appetite for proper Christmas grub and wordplay in equal measure.