Hofmeister
We relaunched Hofmeister by reintroducing George the Bear to a new generation through a culture-first, entertainment-led approach. At the heart of the work was The Hoffice, an episodic comedy series inspired by The Office, starring George alongside emerging creator TobyFromBath as an eager but out-of-his-depth marketing consultant. Designed as always-on social content, the series built a distinct brand world audiences wanted to return to. By blending nostalgia with fresh talent and humour, we drove a 35% increase in followers and strong organic sharing, giving the brand a bold, modern comeback.
Stats
35% increase in followers
CLIENT
Hofmeister
CAPABILITY
AGENCY
Boomerang Find out more
Boomerang
We are experts in connecting with the next generation of consumers, who demand people are placed at the centre of their marketing. Our understanding of data and production, authenticity, intelligence and purpose mean we are always ahead of the algorithm.