Production

We put excellence in craft, innovation, and problem-solving at our core. We are pioneers of smart ‘informed’ production and engage with platforms and tools that enable personalisation at scale. we turn brilliant creative thinking into the work that audiences can see and feel. Content is everywhere and we pride ourselves on producing work that is equally ubiquitous.

Global production capabilities

Publicis Production harnesses the unrivalled power of Publicis Groupe’s entire global production capability, so we can match best-in-class talent, models and technology to the perfect project, anywhere in the world.

Precise planning

Everything we do is precision engineered to make the most of our budgets. We use data intelligently to maximise every asset – from seamless adaptation to industry-leading personalisation – so they can thrive in more spaces and engage more people effortlessly.

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Publicis Production

We specialise in bringing creative ideas to life, and to consumers.

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Boomerang

Boomerang specialise in accelerating Publicis Groupe’s dynamic content and social-first content production.

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Publicis Production

We specialise in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 60 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways.

No more guesswork. No more waste. Just content that works, working a lot harder.

Boomerang

We are experts in connecting with the next generation of consumers, who demand people are placed at the centre of their marketing. Our understanding of data and production, authenticity, intelligence and purpose mean we are always ahead of the algorithm.

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