Fertility Network: #Scream4IVF
The Challenge
1 in 6 couples in the UK experience infertility, yet 88% of local authorities don’t provide the recommended IVF treatment. And your access is decided not on your medical need, but on where you live. It’s a practice that’s left thousands of people screaming in frustration, screams that are going unheard.
The Solution
We turned the silent screams of infertile couples into the world’s longest scream for IVF, providing a platform for a social campaign to get our voice heard by the people who could make the difference: the lawmakers.
Impact
We elevated the issue of IVF rationing to the national stage, gained over 100,000 petition signatures, and forced a debate in parliament. The government has since put pressure on all local authorities to stop IVF rationing, leading many to reinstate patients’ access to fertility treatment.
– 80 pieces of media coverage
– 105,000 petition signatures
– 2 local authorities reinstated patients’ access to IVF
– 4 local authorities stopped plans to reduce access to IVF
– Bronze – Clios Award – Public relations
CLIENT
Fertility Network
CAPABILITY
AGENCY
Saatchi & Saatchi Health Find out more
Saatchi & Saatchi Health
Nothing is Impossible. It’s the belief that has shaped Saatchi & Saatchi for more than 50 years - and it continues to drive how we help brands realise impossible ambitions through impossible creativity.
Rooted in this creative heritage, Saatchi & Saatchi Health is an ideas-led health creative agency that challenges convention to create enduring ideas that advance health for people everywhere. We bring intelligence, conviction and audacity to the world’s most complex health challenges to help brands and organisations ensure their science thrives, cuts through, shifts behaviour and
drives real-world impact.
A Publicis Health company, Saatchi & Saatchi Health partners with clients who are ready to be brave - and ready to turn ambition into creative and commercial momentum.
