easyJet: Beach in a Box

The Challenge

easyJet holidays tasked us with coming up with a colourful campaign to combat the January blues and amplify their Big Orange start of year sale.

The Solution

With cost-of-living biting and fewer people taking a break at the start of the year, we wanted a campaign that celebrated the holiday and inspired people to book their summer vacations. Introducing ‘Beach in a Box’: an indoor beach kit providing sun-starved Brits with a multi-sensory experience in their living room.

The brand-new kit – containing all you need to be transport to the Mediterranean from your living room – was launched with visual assets we curated with Scarlette Douglas, star of ‘A Place In The Sun’ and the most recent series of ‘I’m A Celebrity, Get Me Out Of Here!’


  • 89 pieces of coverage meant the products sold out almost immediately
  • It took just 24 hours to sell out the pack





Taylor Herring
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Taylor Herring

We are an award-winning agency famous for our eye-catching, creative campaigns which generate headlines, crash social media timelines, capture the imagination and inspire people to action. Commercially driven, Taylor Herring deploys transformative creativity to deliver long-running PR programmes as well as high impact launch moments for consumer brands.

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