The Challenge

easyJet holidays tasked us with coming up with a colourful campaign to combat the January blues and amplify their Big Orange start of year sale.

The Solution

With cost-of-living biting and fewer people taking a break at the start of the year, we wanted a campaign that celebrated the holiday and inspired people to book their summer vacations. Introducing ‘Beach in a Box’: an indoor beach kit providing sun-starved Brits with a multi-sensory experience in their living room.

The brand-new kit – containing all you need to be transport to the Mediterranean from your living room – was launched with visual assets we curated with Scarlette Douglas, star of ‘A Place In The Sun’ and the most recent series of ‘I’m A Celebrity, Get Me Out Of Here!’

Impact

• 89 pieces of coverage meant the products sold out almost immediately
• It took just 24 hours to sell out the pack