Samsung: Celebrating 50 Years

The Challenge

To celebrate the 50th anniversary Samsung wanted to created a campaign that reignited people’s love for the brand and take pride in owning their devices.

The Solution

Samsung launched an S10 smartphone into space enabling consumers to enter a promotion to see their face in space with the first ever #SpaceSelfie.

The campaign, created by sister agency BBH London, used people not paid media to promote, activate and generate coverage. ​Publicis Sport & Entertainment’s task was to secure global talent to help celebrate and amplify 50 years of Samsung and the first ever #SpaceSelfie​.

To promote the campaign we negotiated and managed ambassador agreements with Cara Delevingne, Son Heung-Min and Mina El Hammani.


Samsung content out-performed other brand partner posts and were significantly ahead of target with 41.6M interactions, and an ROI of 3.5 : 1 vs talent investment.





Publicis Sport & Entertainment
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Publicis Sport & Entertainment

A global platform that offers brands and rights holders in sport and entertainment, access to all Publicis Groupe capabilities. Our core work includes the identification of partnerships, negotiation of value exchanges, activation of rights including asset creation, PR and effectiveness assessment. Across a wide range of industry sectors we cover the spectrum of sports and entertainment properties and media at both international and local market levels.

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