Diversity in Advertising
Diversity in advertising is more critical than ever. Our recent survey of diverse groups in the UK, including BAME, LGBTQ+, and neurodivergent individuals, reveals several key findings:
- Representation levels have dropped by 7% compared to last year, with noticeable declines among People of Colour, LGBTQ+ members, and neurodivergent individuals. This highlights a pressing need for brands to rethink their diversity, equity, and inclusion (DE&I) strategies.
- One-third of consumers actively avoid brands that neglect DE&I principles, underscoring the ongoing demand for truly inclusive advertising.
- Representation in radio ads has increased from 32% to 49%, driven by a 57% increase among younger audiences due to TikTok content integration.
- TV and YouTube ads continue to lead in inclusivity, with TV ads improving by 11% and YouTube ads by 17%, maintaining representation levels at 57% and 56%, respectively.
These findings suggest that brands must commit to long-term DE&I strategies, moving beyond token gestures to authentically reflect diverse communities. Leveraging iconic tracks across social platforms and creating impactful TV ads can help bridge the gap between personalized social feeds and broader media, resulting in more cohesive and engaging campaigns.
For in-depth insights and strategies, download the full report and learn how to embed DE&I deeply into your communications to ensure your campaigns reflect the diverse world we live in.