Leo Burnett reimagined the in flight safety film for TUI with a film following two protagonists travelling through a range of film sequences spanning genres inspired by TUI destinations.
Leo Burnett brings the power of populist creativity to its clients in order to drive brand growth. Leo himself once said, "At the end of the day, we are just people talking to people". The ability to speak to large numbers of people and move large numbers of people to act, has never been more important. We understand the art and science that goes into creating populist advertising that appeals to the mainstream.