St Marks Studios: easyJet Talking Billboard
We helped launch the next phase in a pan-European programme to encourage young women to consider a career as an easyJet pilot.
✈️ The campaign was launched with a “talking” billboard, featuring real-life easyJet Captain Sarah Acklerley who took time out from the cockpit to chat to potential young recruits in London.
✈️ A new survey by the airline found that 47% of young girls said they believe a pilot is a job for a man with 41% never having seen a female pilot.
✈️ A new online test is being rolled out in a bid to encourage more women to consider the career – and activated via a QR code on the poster campaign.
✈️ The interactive campaign also aims to debunk prevalent myths about the job, after research found that 57% of those polled believe that a university degree is required to become a pilot
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St Marks Studios
With a focus on creativity and interactivity, we strive to captivate hearts and minds through unforgettable, shareable campaigns – using the latest tech. From shopping centre installations to in-store theatre, influencer events and sampling – we can get thousands of potential customers hands-on with the product. Our goal is to not only captivate audiences and deliver fame at scale but to cultivate lasting relationships between brands and consumers.