Paddy Power: Cheltenham
Where two nations collide
It’s just good craic.
Until Cheltenham – one of the racing calendar’s biggest moments – comes into town.
Here’s how we helped Paddy Power gallop out of the stalls:
1.5m
impacts from Ents TV
#1
week in Paddy Power News History
#1
print SOV in UK
The Business Problem
Creating an unfair share of bets during the highly competitive Cheltenham week of racing, fending off all the other bookies and noise.
The Solution
A classic comedic showdown between the two nations and their proudest sons. Think Anchorman meets Colm Meaney and Peter Crouch, with an extra dose of Barry from Eastenders for extra banter.
The Results
#1 SOV in Print in UK (#2 in Ireland), #1 SOV on Twitter and #3 SOV on Facebook.
Reach of just under 1.1M for the week.
YouTube masthead reached over 3.2M users in the UK, in Ireland we had reach of 527K.
Ents TV delivering 1.5m impacts
The number one week in Paddy Power News history
CLIENT
Paddy Power
CAPABILITY
AGENCY
BBH Find out more
BBH
We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.