Monzo Book Of Money
The Problem
No one wants to read a book about money. But Monzo wanted to help people feel more confident with their finances.
The Zag
Write a book about money that people actually want to read.
The Solution
We created The Book of Money and wrote 3500 unique reasons someone might read it. Enough to fill an entire bookshop. So we did.
We also built an interactive IRL experience where people could create their own personalised book titles. Hyper relevant. Hyper personal. Very Monzo.
The Results
A cultural moment in finance.
#1
Sunday Times Bestselling book
#1
Campaign's top live experience for 2025
CLIENT
Monzo
CAPABILITY
AGENCY
BBH Find out more
BBH
We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.
Our health specialism brings the BBH strategic and creative firepower to the world of pharmaceutical, consumer health and wellness. Our capabilities include Global and US Launches (incl pre-launch), patient, HCP and consumer comms, creative, branding, messaging, medical writing, CRM, CX, BX, omnichannel planning and tactical development (all channels).
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