Merck: Fertility Journey
The Challenge
IVF patients regularly report a lack of compassion during clinic visits, causing many to drop out of treatment. To increase the number of patients completing their IVF programme (and their chance of a successful pregnancy), they needed more empathy from their HCP.
The Solution
A film, shot in a single take and accompanied by a bespoke score, that compressed the emotional struggles of months of IVF into just three minutes.
Impact
We formed a deeper appreciation by physicians of the mental toll of infertility, leaving many viewers in tears. This led to an increase in treatment adherence and a 2% sales rise of Merck’s flagship product, Gonal-f®.
CLIENT
Merck
CAPABILITY
AGENCY
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Saatchi & Saatchi Health
Nothing is Impossible. It’s the belief that has shaped Saatchi & Saatchi for more than 50 years - and it continues to drive how we help brands realise impossible ambitions through impossible creativity.
Rooted in this creative heritage, Saatchi & Saatchi Health is an ideas-led health creative agency that challenges convention to create enduring ideas that advance health for people everywhere. We bring intelligence, conviction and audacity to the world’s most complex health challenges to help brands and organisations ensure their science thrives, cuts through, shifts behaviour and
drives real-world impact.
A Publicis Health company, Saatchi & Saatchi Health partners with clients who are ready to be brave - and ready to turn ambition into creative and commercial momentum.