Mentos Fizzooka
The Problem
Mentos & cola is one of the internet’s most iconic experiments – but its fame had stalled. Gen Z wasn’t engaged, and the brand needed a way back into culture, not nostalgia.
The Zag
Take the experiment somewhere it had never been before. Not a remake. A reinvention. Bring the explosive energy of Mentos & cola into the world Gen Z lives in every day: gaming.
The Solution
We created the Mentos Fizzooka – the first-ever branded tactical item in Fortnite Creative.
A fresh, thrilling twist on the classic reaction, backed by:
- a long-form trailer creator content and livestreams
- Twitch and YouTube activations
- OOH and social
- a device designed for gameplay, not gimmicks
- an activation made for culture, not just media.
The Results
Explosive. Cultural. Unmissable.
72M
Social views in week one
10M
Fortnite plays in week one
500M
Reached globally
590%
Social engagement lift
40M
Minutes played (equivalent to 76 years of continuous play)
12.1M
Fizzooka uses
CLIENT
Mentos
CAPABILITY
AGENCY
BBH Find out more
BBH
We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.
Our health specialism brings the BBH strategic and creative firepower to the world of pharmaceutical, consumer health and wellness. Our capabilities include Global and US Launches (incl pre-launch), patient, HCP and consumer comms, creative, branding, messaging, medical writing, CRM, CX, BX, omnichannel planning and tactical development (all channels).
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