McDonald’s: Pre-Nug Agreement

We know that sharing Chicken McNuggets is the ultimate act of love and commitment. So, for the first time ever, we decided to make that official commitment. Introducing the Pre-Nug Agreement, a formal agreement that binds friends and their McNuggets together, forever. Find out what happened when four groups of friends embarked on the ultimate test of friendship and signed a Pre-Nug Agreement.

CLIENT

McDonald's


CAPABILITY


AGENCY

Leo Burnett
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Leo Burnett

Leo Burnett brings the power of populist creativity to its clients in order to drive brand growth. Leo himself once said, "At the end of the day, we are just people talking to people". The ability to speak to large numbers of people and move large numbers of people to act, has never been more important. We understand the art and science that goes into creating populist advertising that appeals to the mainstream.

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