Kellogg’s: See you in the Morning
Kellogg’s: See you in the Morning
As the OGs of breakfast culture, Kellogg’s are back. And this time bigger and better than ever before. Spanning TV, digital, social, and OOH, our “See you in the morning” campaign celebrates 117 years of Kellogg’s at breakfast.
The Brand of Breakfast
Featuring an enormous 3D-animated Cornelius the Cockerel, who struts through the vibrant city streets at breakfast time, our ad champions Kellogg’s as the go to brand of breakfast.
Our Message
By showing the many unique ways in which people of the city enjoy their breakfast whilst Cornelius casually strolls by, we promoted both the individuality of breakfast routines and the iconic role a bowl of Kellogg’s plays in each person’s morning. To sprinkle in a touch of style, Cornelius moves to the beat of Jurassic 5’s Jayou and encores his strut with the classic rooftop crow.
CLIENT
Kellogg's
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Leo UK
At Leo UK, we’re huge believers in the power of Populist Creativity. The kind that sparks big ideas firmly rooted in popular culture and that resonate with people on a human level wherever they are.
This unique approach to Populist Creativity drives growth for our clients, helping them remain, or even become, household names. Our capabilities are extensive, spanning strategic planning and above-the-line creative advertising to social media, influencer marketing, sports sponsorship, digital, design and production.