Jobst: Defy Gravity
Campaign Overview
JOBST wanted to put an end to the stigmas around venous and lymphatic conditions and alleviate the weight of discomfort for millions of patients the world over.
We launched its new creative platform, ‘Defy Gravity’, with a film that brought together real patients in a gravity-defying artistic swimming performance. By showing what it’s like to live with venous and lymphatic conditions, global awareness rocketed and our ‘Unsynchronized’ swimming heroes felt seen. We also designed a Cannes-winning typeface for the campaign that changes shape as you type to symbolise the people we were representing: ‘Irregular Bold’.
Results
Awareness increased by more than 4.7% in key markets
85% increase in product searches
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Publicis London Find out more
Publicis London
We know there's nothing more valuable than an idea that moves the world. Based in London’s square mile, we create ideas that resonate globally.
We’re a diverse company with an international outlook, making people think, feel and act differently. We’re curious to explore new cultures, confident in our ability to make an impact and collaborative in our approach.
And we believe in work that works – we’re an IPA Effectiveness accredited agency and effectiveness is at the heart of everything we do.