McDonald’s “Fancy a McDonald’s Christmas?” by Leo Burnett

  • November 30, 2023

Raise your Arches is back! And set to the track ‘Jump’ by Van Halen, we’re thrown into the Christmas spirit with a culmination of exciting Christmas themes to get you in the mood for the holidays. The continuation of the ‘Raise your Arches’ theme has moved the brand away from the usual ‘McTear-Jerker’ as our creative partner Andrew Long put it, and embracing ‘something unashamedly joyful’.

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