Spark Foundry’s Insights Accelerated report Q4 2024

  • March 11, 2024

The final quarter of 2023 presented a landscape where sustainability, gaming, and the ongoing imperative for diversity in advertising intersected and evolved in significant ways.

While sustainability searches in the food sector have now broadened beyond specialist brands to include supermarkets’ own brand products, we’re seeing a bigger existential moment for sustainability in general.

Q4 2023 saw gaming remain resilient in the face of the wider economic downturn and inclusivity continued to grow in this sector.

Sustainability, technological innovation in gaming and diversity in advertising are increasingly interconnected and will continue to shape the consumer landscape. Brands that navigate these intersections with agility and authenticity will build robust connections with their audience and sustain their relevance in a continually evolving market.

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