Publicis Media UK’s Reaccredited for the 2024 Edition of IAB Gold Standard – Embracing the Latest Updates for a Better Digital Advertising Ecosystem

As leaders in the advertising industry and long-standing supporters of the Interactive Advertising Bureau (IAB), we at Publicis Media UK are committed to upholding the highest standards and ensuring a transparent, accountable, and sustainable digital advertising ecosystem.

One of the keystone parts of this is the IAB Gold Standard, which is designed to bring together existing initiatives from IAB TechLab, TAG, The Coalition for Better Ads and IAB Europe, to enhance the quality of digital advertising by tackling ad fraud, reducing ad misplacement, strengthening supply chain transparency, improving ad experience, and helping companies comply with GDPR ePrivacy regulations.

Initially founded in 2017, when Publicis Media was the first holding group to be accredited, the Gold Standard has been expanded and updated annually. Previous editions have focused on hugely important initiatives such as ensuring inventory is genuine and only bought through authorised routes (via ads.txt and app-ads.txt), user experience (via adherence to the Coalition for Better Ads) and more robust and standardised third party viewability and ad verification (through the adoption of Open Measurement SDK).

The 2024 updates to the IAB Gold Standard strengthen the proposition even further in the areas of:

• DemandChain Object (dchain): implementing and including the dchain in the bidstream, either by implementing a buyers.json file or maintaining it on their roadmap, ensuring transparency and security in the advertising industry.
• Financial Conduct Authority’s (FCA) Financial Services Register: using the FCA’s Financial Services Register when working with advertisers who provides a financial service or product, ensuring proper compliance and due diligence.
• ASA’s Scam Ad Alert system: we have team members signed-up to receive reported scam ad alerts, demonstrating commitment to combatting fraudulent advertising practices.
• Transparency & Consent Framework (TCF) version 2.2: ensuring compliance with the most up-to-date version of IAB Europe’s TCF, delivering adherence to the latest industry standards for user privacy and consent management.

As well as continuing to support the IAB Gold Standard ourselves, we strongly encourage our clients support to IAB Gold Standard by working with certified companies, as well as our supply chain partners to continue to adopt and adhere to the latest version. By promoting industry-wide adoption we can help to foster a sustainable future for digital advertising.

For more information on the IAB Gold Standard please ask one of your Publicis team, or visit https://www.iabuk.com/goldstandard