Publicis Groupe x The Marketing Society | Uncomfortable Conversations ‘Is an uncertain future good for business?’
- July 18, 2024
Yesterday, we held our second Uncomfortable Conversations breakfast in partnership with The Marketing Society, hosted at The Pregnant Man, Chancery Lane.
A huge thank you to our expert panel for such an insightful and thought-provoking discussion on navigating uncertainty in business and marketing. Our speakers shared valuable experiences and strategies for thriving in an ever-changing landscape, emphasizing the importance of adaptability, long-term vision, and staying true to core principles.
Key takeaways:
- Uncertainty is a constant in business, and leaders need to be comfortable with it. Embracing uncertainty as an opportunity rather than a threat can lead to innovation and growth, allowing businesses to thrive in challenging environments.
- Having a clear “North Star” or brand purpose helps navigate uncertain times. This guiding principle provides consistency and direction, enabling brands to make decisions aligned with their core values even when faced with unexpected challenges.
- Protecting core principles while being flexible in execution is crucial. This balance allows businesses to maintain their identity and values while adapting their strategies and tactics to respond effectively to changing circumstances.
- Customer expectations and experiences are rapidly changing, especially due to digital transformation. Businesses must stay attuned to these shifts and continually evolve their offerings and interactions to meet and exceed customer needs in an increasingly digital world.
- Marketing needs to reclaim its strategic importance in the C-suite. By positioning itself as the voice of the customer and a driver of business growth, marketing can play a crucial role in steering organizations through uncertainty and shaping long-term strategy.
To learn more about Leo Burnett’s PopPulse research, which aims to plug brands into what the people of Britain are really feeling, click below:
Thank you to our incredible panelists Tom Sussman, Mark Sandys, Victoria Fox, and moderator Alison Orsi for sharing their insights!