CMO by Design
Unlocking growth requires supporting CMOs as people.
Publicis Groupe’s exclusive investigation was designed to uncover the tensions and opportunities faced by today’s CMO on a personal level.
Human-centred design can simplify decision pathways for CMOs in today’s contradictory marketing landscape where the increasing need for specialisms is matched by the requirement for joined up systems.
This complex landscape and the current climate leads to their role progressively being positioned as the organisation’s connector, our research shows that by understanding the ‘human’ needs of the CMO, we will find actionable insights that empower them to drive growth.
Download the report today.