In My Humble Opinion: Getting to great work takes hard work
- June 2, 2025
In episode 5, we explore why getting to great work is hard work. From the creative spark to the final execution, we uncover what it really takes to move from good to truly transformative advertising.
Featuring Karen Martin, CEO at BBH London, and Michelle Spillane, Managing Director of Marketing at Paddy Power, this conversation dives into the power of creative bravery, the role of trust in partnerships, and how bold ideas deliver unmatched ROI.
From building cultures that embrace risk to leaving room for magic in the production process, this episode is packed with honest insights and practical takeaways for anyone striving to make standout work in today’s noisy world.
Listen to the full episode here:
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