Zenith UK bolsters its leadership team with three new C-suite appointments

Today (Tuesday) Zenith UK announced an impressive new leadership line-up with a series of C-suite appointments, marking a pivotal moment for the agency under the direction of newly appointed (September) CEO, Sannah Rogers.

• Sophie Wooller joins as Chief Operating Officer
• Laurence Heinrichs joins as Chief Digital Officer
• Matt Skelding is promoted to Chief Client Officer

The three newly created roles are part of Rogers’ strategy to drive growth for Zenith’s clients and set new standards in the industry. Alongside Chief Strategy Officer, Richard Clay, they will all report to Rogers.

Sannah Rogers, CEO of Zenith UK said: “Sophie and Laurence bring future-facing expertise that will turbo-charge growth for our clients. Matt is one of the most trusted people in the industry, and he will lead our client teams to build even stronger client partnerships.”

Wooller, who began her career at Deloitte, joins from Croud where she was responsible for leading the integration of data and technology into the agency’s operations. In her role as Chief Operating Officer, Wooller will focus on Zenith’s operations to deliver exceptional client service.

With a background in data-driven marketing, Heinrichs joins from Boston Consulting Group (BCG), where she spearheaded digital product development. With a background in media, she has led data and analytics teams in digital agencies. She will lead the charge in fostering a culture of innovation, deploying Publicis Groupe’s data capabilities to provide solutions for clients.

Sophie Wooller, incoming Chief Operating Officer at Zenith UK, said: “Sannah’s vision coupled with her focus on innovation presents an incredible opportunity for Zenith’s clients and people. I’m looking forward to working with the leadership team to push the boundaries of what we can achieve for clients.”

Laurence Heinrichs, incoming Chief Digital Officer at Zenith UK, said: “By combining the huge talents of the people at Zenith with Publicis Groupe’s unparalleled capabilities, we have a moment in time when we can redefine digital innovation for our clients. I’m over the moon to be joining Sannah and the team to lead the agency’s digital transformation and accelerate growth for clients.”

Skelding has been promoted after five years as Head of Planning. In his new role, he will be responsible for fostering innovation and strengthening partnerships.

Wooller joins in February, Heinrichs in December and Skelding’s promotion is effective immediately.