Zenith UK appoints Sannah Rogers chief executive

Zenith UK has appointed Sannah Rogers chief executive, following the departure of Natalie Cummins.

Rogers has spent more than 20 years at the network and was made joint managing director in 2019.

Niel Bornman, chief executive at Publicis Media UK, said Rogers had demonstrated she was the “perfect person to rejuvenate the agency”.

He added: “Sannah’s exciting vision for Zenith leaves me with no doubt that the agency will go from strength to strength as it tackles our clients’ biggest challenges.”

Rogers plans to evolve the agency’s digital, tech and data capabilities and use the wider capabilities of Publicis Groupe to generate new growth opportunities for clients.

Rogers said leading Zenith is a “very special thing”, having been with the agency for more than 23 years.

She added: “We’re now in the midst of another evolution in clients’ needs and their expectations of agencies are growing. With our brilliant people, leading capabilities and future plans, we’re in a great position to deliver even more growth for our clients and set new standards for the industry.”

Rogers’ appointment follows Publicis Media winning the European media account for Sky, worth £250m annually in the UK alone.