What retailers really think about Black Friday

  • August 31, 2023

Study reveals the perceptions and attitudes of retailers around this key trading period.

Love it or loath it, whatever the sentiment, you can’t deny that since Black Friday arrived in the UK in 2010, it’s changed the retail landscape and buying behaviours like nothing before. And from being an event that spanned just a few days, it’s established itself as a phenomenon that encompasses the whole of November – and beyond.


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