Niel Bornman appointed as CEO of Connected Media UK

Publicis Groupe UK has promoted Niel Bornman to the newly created role of CEO of Connected Media UK.

In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars United Commerce and Influential to his responsibilities.

The leadership structure at Publicis Media UK will remain unchanged, with current agency leadership teams continuing to report to Bornman as before.

Publicis Media UK comprises agencies Zenith, Starcom and Spark Foundry, backed by the combined buying power of PMX, the commerce expertise of Publicis Commerce, and the performance marketing proficiency of Performics.

Dave Penski, CEO of Connected Media, said: “This is a natural next step for Niel as we continue to drive growth and differentiation for our clients through our unrivalled Connected Media capabilities. This will make a big difference to our clients in the UK, our second largest market and a pivotal hub for many of our global clients.”

Niel Bornman, CEO of Connected Media UK, said: “It’s clear that Connected Media is already creating an exciting future for Publicis in the UK. Our unique data driven approach is our driving force, powered by AI, delivering real change and results for our clients.”

Since joining Publicis in December 2023, Bornman has helped the UK’s biggest businesses forge lasting change in the way they do business, driving growth for existing clients and winning some of the industry’s biggest pitches.