Langland wins big at the PM Society Digital Awards

Industry titans convened at The Brewery in London on Thursday 12 September to get a glimpse into the creative mettle required to take home a Pharmaceutical Marketing Society Digital Award.

It was a strong showing for Publicis agency, Langland, walking away with five trophies – making the agency one of the biggest winners of the night. The results:

A BRONZE for the Clinical Trial Experience team’s Felt Cute, Might Flare Later project in Innovation – Best Use of Technology.

Global Pain Awareness Week from the Medical Strategy & Education team took home a BRONZE for Meetings & Events and also picked up a SILVER for HCP Education, Training and Support.

The first of two GOLD awards was produced by a blended team of Langland Advertising and Saatchi & Saatchi Wellness UK for Meetings & Events.

While the Advertising team’s Life-Speed Imaging campaign was recognised with GOLD for Innovation – Creativity.

Commenting on the wins, Mike Brightley, Creative Director, Langland said: “Being one of the most awarded agencies at this year’s PM Digital Awards is great recognition of our digital credentials. More importantly, these wins are an acknowledgement of how digital and creative expertise can best work together; how creativity grounded in insight can lead to innovations that have impact and meaning.”

Judges’ comments on the work included: “[We] were impressed with how the team combined robotics, AI and meaningful clinical content to bring shingles to the forefront of customers’ minds!” (Gold, Meetings & Events); and “Eye-catching, memorable, and scalable across an omnichannel campaign – it clearly has the ‘wow’ factor.” (Gold, Innovation – Creativity).

The projects can be found in the PM Society Digital Awards results brochure.