In My Humble Opinion. A new podcast series by The Marketing Society in partnership with Publicis Groupe UK agencies
- October 1, 2024
Today is International Podcast Day and what better way to celebrate the growing media of podcasts than to launch a new podcast series!
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.
This is Episode 1 – ‘In My Humble Opinion…nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions.
We’re joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services.
What do we cover?
💡The challenges of measuring brand impact in B2B marketing
💡The need for a more holistic approach to B2B marketing strategies
Whether you’re a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success.