Herradura Tequila celebrates International Margarita Day with first ever UK ad campaign

  • February 17, 2023

Super premium tequila brand, Herradura, part of Brown-Forman’s Emerging Brands portfolio, will be launching its first ever OOH campaign in the UK to celebrate Margarita Month this February. Media agency Spark Foundry handled the media planning and campaign execution with buying by OOH agency, Kinetic.

The activation, titled Tequila Herradura – Extraordinary Awaits this Margarita Month, will be live for one night on Friday 17th February in anticipation of renowned International Margarita Day on Wednesday 22nd February.

The campaign will see large-scale guerrilla projections across London in three central locations. The creative will feature colourful imagery of the tequila and its associated ingredients to drive awareness of Herradura, targeting premium spirit drinkers whilst also capturing a wider audience at sites which are likely to see a high footfall due to their central London locations.

Alongside the OOH, Tequila Herradura will be featured on special cocktail menus within the network of associated restaurants in Soho and Covent Garden. Those ordering a margarita will be eligible to enter a contest worthy of a £150 tab at any participating venue, simply by submitting their details.

Margarita Month is the perfect time to launch Herradura’s Extraordinary campaign. With tequila demand growing in the double-digits, it is the fastest growing spirits category in the UK. As our first ever OOH activation in London, we’re hoping this will catch the eye of London tequila lovers.”
Chao Roberts
Brown-Forman UK’s Tequila Portfolio Brand Manager
Margarita is one of the most popular tequila-based cocktails in the UK; it was the second-most searched cocktail during lockdown, and the trend has only continued post COVID. This campaign will undoubtedly lure London cocktail drinkers in with extraordinary twists to our beloved Margaritas. The one night only element will create a sense of exclusivity and excitement, whilst at the same time casting a wide net in terms of reach.
Paige Tilley
Associate Director at Spark Foundry
We’re really excited to be launching Herradura’s first ever OOH campaign in the UK celebrating Margarita Month this February with style. The vibrant and colourful imagery of the tequila, for this night of stunning guerrilla projections across central London, will surprise and delight tequila lovers in the capital, delivering standout impact and reach for this premium launch.
Artemis Christodoulou
Account Manager at Kinetic

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