MSL brings Bourjois back to the UK

  • July 23, 2022

It’s the news beauty fans have been waiting for – iconic French cosmetics brand Bourjois is returning to the UK, and MSL has been appointed the agency to support the launch overseeing PR and influencer marketing.

The six figure appointment of the cult beauty brand, which is part of Coty, further cements the relationship between MSL UK and Coty, as MSL UK leads the global IM and strategic work for several of the beauty conglomerates brands including Gucci beauty, Max Factor and Roberto Cavalli.

MSL UK has been tasked to oversee all UK media and influencer relations, brand awareness and product launches, as Bourjois brings its products to consumers through an exclusive partnership with Superdrug.

Bourjois is a cult brand with a loyal following – but we are here for the new era of beauty fans.

Jo Grierson
Managing Director at MSL UK
We’re so excited to bring Bourjois back to the UK and MSL is the perfect partner to help us do it. We knew we needed a strategic yet hands-on agency with amazing contacts; from influencer marketing to community management to press office, we know we’re covered.
Anne Lebourg
Brand Director for Bourjois UK

The MSL Bourjois UK account will be overseen by Director and Coty client lead, Laura Watts, and led by Associate Director Anna Golding.

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