Tesco Christmas 2025
The Problem
Christmas is usually sold as perfection. Picture-perfect moments that feel nothing like real life.
The Zag
Champion the beautifully chaotic moments that actually make Christmas.
The Solution
That’s What Makes It Christmas.
A series of standalone films celebrating the awkward, funny, real moments people remember. From Northern parents teasing Southern twangs to dogs dressed as the Nativity.
We zagged in structure too, choosing eleven short films instead of one long story so every family could see themselves.
10 yr
Market share high
29.4%
Market share in December
50
Pieces of media coverage
CLIENT
Tesco
CAPABILITY
AGENCY
BBH Find out more
BBH
We believe in the power of difference to make a difference. Which is why we will always strive to make work that zags when the world zigs. Advertising is just one part of the total brand experience. Our zags help clients creatively out-manoeuvre their competitors, making their marketing work harder. It’s why we are IPA Effectiveness Agency of the Year – four years in a row.
Our health specialism brings the BBH strategic and creative firepower to the world of pharmaceutical, consumer health and wellness. Our capabilities include Global and US Launches (incl pre-launch), patient, HCP and consumer comms, creative, branding, messaging, medical writing, CRM, CX, BX, omnichannel planning and tactical development (all channels).
View website