As Aldi’s creative consumer PR agency, Taylor Herring has been disrupting the news cycle with culturally tuned, reactive campaigns that put the supermarket at the heart of the national conversation.

From rooftop gigs and fashion drops to hash brown vans and “sauce science”, we turn fast-moving moments into fame-driving stories that showcase Aldi as the UK’s best-value supermarket. Our long-running retained brief is simple: keep Aldi front-of-mind with shoppers and create brand love by turning sharp insights and news-jacking ideas into stories that land everywhere from breaking news bulletins to TikTok For You pages.

The work blends rapid-response stories, playful brand activations and social-first storytelling that taps into what Britain is already talking about. The result is a stream of earned-first campaigns that fuel WhatsApp chats, drive sales and cement Aldi’s reputation as the nation’s boldest, best-value grocer.

Capaldi on an Aldi

When Lewis Capaldi’s UK tour hit Nottingham, we turned an ordinary Aldi into “Cap-Aldi” – complete with a giant cardboard cap on the store sign, a full out-of-home store takeover, and an impromptu rooftop gig. Shoppers popping in for their weekly shop suddenly found themselves at a once-in-a lifetime performance as the Scottish superstar belted out his new single alongside fan favourites in the car park below.

The moment didn’t stay local for long. A global TikTok LIVE stream broadcast the brand activation in real time, pulling in fans worldwide and amplifying the spontaneity of the event. Influencers on the ground captured and shared the experience as it unfolded, fuelling a wave of social buzz, fan-shot content and national coverage.

The activation positioned Aldi as a brand that can orchestrate pure joy in the most everyday of places – turning a simple supermarket stop into a cultural moment.

Results: 1,274 pieces of coverage and a fresh wave of cultural love for both Aldi and Capaldi.

Aldeh, Aldeh, Aldeh!

To celebrate Oasis’s hotly anticipated homecoming gigs at Heaton Park, we rebranded Aldi’s Bury New Road store in Prestwich to Aldeh – a loving nod to the local
accent and Manchester’s legendary music scene. What started as a single store sign
quickly became a must-visit landmark, with fans in bucket hats and tracksuits queuing up for selfies beneath the new fascia.

The activation tapped straight into hometown pride and Britpop nostalgia, while a run of limited-edition 90s-inspired “Aldimania” bucket hats gave fans the chance to wear their obsession on their heads as well as their sleeves. And to top it all off, the sign has been made permanent after a poll attracted thousands of signatures.

Results: 1,194 pieces of coverage, 2.5 million views across brand social content –
and a knowing nod on social from Liam Gallagher himself.

Ice Bath at the Bus Stop

In the middle of a UK heatwave, commuters did a double take when they spotted a man calmly taking an ice bath at a London bus stop – goggles, swim cap and all.

Social media quickly dubbed it “peak London”, as pictures of the surreal scene began to circulate online.

Once the conversation was at full boil, Aldi revealed the truth: the moment was a cheeky launch for its new Inflatable Ice Bath Specialbuy, designed for at-home recovery and cooling off when the mercury rises. The campaign used a simple, visual gag to dramatise the product benefit and insert Aldi right into the heart of the heatwave news agenda.

Al-Day Hash Brown Heroes

Every breakfast lover knows the pain of McDonald’s 11am cut-off – so we turned that frustration into fame. The AL-DAY Hash Brown Van parked up outside selected McDonald’s restaurants across London, Coventry and the Midlands, dishing out free Aldi hash browns to those who’d missed the window on their morning fix.

Powered by research into Britain’s “great breakfast frustration”, the campaign highlighted demand for hash browns all day long, pitting Aldi’s Oakhurst Breakfast Hash Browns against McDonald’s.

Results: 10–15% sales uplift on Aldi hash browns and a wave of national coverage for the cult-favourite product.