In My Humble Opinion: Fragmented creativity is exciting
- June 9, 2025
In My Humble Opinion… Fragmented creativity is exciting.
This is the next episode in our podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
Listen in to episode 6 – ‘In My Humble Opinion… Fragmented Creativity is exciting’.
Featuring Ben Mooge, Chief Creative Officer, Publicis Groupe UK and Kelly Engstrom, Brand & Demand Generation Communications Director. BT, EE and Plusnet at BT Group
From EE’s gaming partnerships to their BAFTA sponsorship work, they examine how brands can fragment creatively while keeping their core identity intact. They explore the importance of having a rock-solid brand playbook that enables creative freedom across channels, the rise of influence marketing, and how AI will impact this new creative landscape.
Whether you’re a marketer, creative, or brand strategist, this conversation offers valuable insights on embracing creative fragmentation as an opportunity rather than a threat. We start with exploring why the traditional integrated campaign model is evolving.
Listen to the full episode here:
Catch-up on more In My Humble Opinion episodes below: