Inside the Social News Revolution by Taylor Herring
- May 19, 2025
Taylor Herring hosted their Inside the Social News Revolution event last week, a sharp and insight-packed panel session launching their latest report on how social media is reshaping the news game.
Chaired by Taylor Herring’s Head of Newsroom, Jack Peat, the panel featured George McKay (Editor, JOE), Ben Smith (Editor, LADbible), and Alex Goldsmith (Head of Social, Metro), who offered a front line view into how social platforms are now shaping the way stories are told, produced, and distributed.
Grounded in original research, the discussion highlighted how audiences have become central to editorial strategy, with algorithms increasingly acting as the gatekeepers of news. From the decline of traditional outlets to the rise of visual first content, the conversation explored both the challenges and creative opportunities facing publishers and brands in today’s fast moving media environment.
A central theme emerged: brands and communications professionals must evolve or risk falling behind. The age of social-first storytelling is here and those who understand its mechanics will be the ones who cut through.