McDonald’s: Pre-Nug Agreement

We know that sharing Chicken McNuggets is the ultimate act of love and commitment. So, for the first time ever, we decided to make that official commitment. Introducing the Pre-Nug Agreement, a formal agreement that binds friends and their McNuggets together, forever. Find out what happened when four groups of friends embarked on the ultimate test of friendship and signed a Pre-Nug Agreement.

CLIENT

McDonald's


CAPABILITY


AGENCY

Leo UK
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Leo UK

At Leo UK, we’re huge believers in the power of Populist Creativity. The kind that sparks big ideas firmly rooted in popular culture and that resonate with people on a human level wherever they are.​

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